Blog

24 May 2025

Celebrating Women in Aviation: Q&A with Aruba's First Female Inspector - Corine Martis

To honor and reflect on the numerous but often-overlooked contributions of women to the aviation industry, we'll be placing the spotlight on a few women that have made remarkable contributions. Amongst these women is Corine Martis. She made history as Aruba's first operations inspector and currently serves as Unit Manager of Operations for the District Authority of Aruba. Below is our Q&A with Ms. Martis as she shares her insight and experience as a woman in aviation.

Tell us about a woman that has inspired you in your lifetime.

Throughout most of my life, I would have to say the person who influenced and inspired me the most was my mother. She was a very strong woman who always worked hard to perform to the best of her abilities. When she finished school, she really wanted to travel abroad in order to continue advanced education at the university in the Netherlands, but back in those days, her father did not allow her to travel across the ocean all by herself to pursue her dreams.

This shaped the way she educated all her daughters (4). She basically expected excellence from all of us, prepared us to finish school and travel abroad to further our education in whatever direction we desired. Staying in Aruba to work instead of pursuing higher education and build a career, was never an option in our family.

No alt text provided for this image

What progress have you seen towards gender equality in your life and in your work?

The aviation industry, in general, has historically been dominated by males, especially in areas like flight crews in commercial airlines and maintenance/engineering positions. These positions were perceived as not appropriate for women. As a matter of fact, before I left to pursue my studies, I was told I could not become a pilot because I was a female.

Fortunately, this perception has been slowly changing.

At the Department of Civil Aviation, however, although I was the first female inspector back in 1996, I never felt unwelcome, nor was treated differently. And with the years more female inspectors were added to the team.

The local airline industry in Aruba however, is still lagging behind and has up to this year only had one female commercial pilot.

Why do you believe we need more women in leadership?

Women are just as capable and qualified as men to fulfill leadership roles in all different industries.

Previously it was misunderstood that women needed to adopt traditionally male behavior and leadership style (bureaucracy style) in order to succeed. Women tend to have a different work style and communication style than men and fortunately, women realized soon enough that by implementing their own style they were able to have better results.

Bureaucracy styles (top-down) and threats are a hinder to talent and teamwork, while engagement of all employees promotes creativity and collaboration and builds stronger relationships. I believe that it is the increase of women in leadership positions that brought more balance to organizations in general, whereby many organizations experienced benefits in overall results and output. This helped create a culture where different management styles are more acceptable.

Although more organizations embrace participation and collaborative business styles, since the top positions are still held by males, the decision-making is still traditional such as authoritative, controlled, etc.

Women need to be more confident that their talent matters and they are a necessary resource for any organization. With more women in leadership positions, we could keep changing the organizations, broaden the leadership models and introduce more listening, collaboration, and participative decision-making styles that will ultimately prepare the organizations more for future challenges.

What has been the key to your professional success?

The seeds and preparation for success were planted by my parents. They taught me that if you have the determination and work hard, you can achieve anything. In addition, they never limited the direction and choices when I was choosing my future career. They would have supported whichever choice I made, as long as I was certain to follow through and finish what I started.

At the Department of Civil Aviation fortunately there is equal opportunity for everyone and qualification and performance matter more than the gender of the individual.

 

24 May 2025

Celebrating Women in Aviation: Q&A with Aegle Aviation CEO - Joyce Kee

CEO of Hong Kong-based, Aegle Aviation, Joyce Kee, is no stranger to being the only woman in the room. Yet, this never discouraged a determined Ms. Kee from becoming one of a few female CEOs in the aviation industry. She has lead Aegle Aviation towards becoming an industry leader in the boutique airline space and continues to see great success.

We caught up with Ms. Kee for a Q&A to get her opinion and advice on how she has grown her career in aviation and overcome challenges and adversity during her career.

Joyce Kee headshot CEO of Aegle Aviation   Any advice to young women looking to pursue a career in aviation, particularly in Asia?

To those young women looking to pursue a career in aviation in Asia, it is no doubt that aviation as an economic contributor has always been important and we expect governments across Asia to continue or enhance their focus on aviation, particularly for China. So, it is probably the right choice to pursue a career in aviation regardless of one’s gender. For a young woman, she needs to be clear of her passion, work style, and which area in aviation she is particularly interested in and be aware of what personal and professional opportunities await them in aviation and see if it can really fit her own interests and career goals in the long term. Well prepare for a 24/7 working style, well equip yourself by continuous professional training and studies, last but not least, be persistent (not be a job hopper) in developing your professions in aviation and always strive to exceed your own boundaries.

What do you think is the key to success in a role like yours?

Persistency and not easily give up! Every day can be a challenge for me in my current role. Being a CEO and founder for an aircraft management and consultancy company, I need to be hands-on with many different issues, regardless of technical or non-technical ones and make sure the team can deliver the best for the client. Finding a good business partner and retaining a good team is crucial and equally important. Be a tough but nice boss. On one hand, you need to be motivational and empathetic towards your employees, on the other hand, you need to make them clearly understand the company strategy, goal, and direction. Otherwise, the team can’t “play wonderful music as a good orchestra”.

What do you believe will be the biggest challenge for the generation of women behind you?

Luckily, I don’t think there are any challenges “as a woman” in aviation, in my experience, in the strategic and management positions I've held. There's the exception of sometimes finding you are the gender minority sitting at the table and need to put more effort than necessary to make your voice heard. Apart from that, any hurdles I have personally had in becoming a career woman in aviation are similar to the ones that males would have to go through and experience provided everything is equal (with the same training background and experiences).

That said, my experiences may not be a typical example around the world, and I do believe gender discrimination still exists in many countries. It is true when you look back at the aviation history, males were predominating, and they are still dominating nowadays, especially in pilot and engineering positions, attributed to various social and historical reasons…and some may say that there is still a long way to go until women are equal in aviation, but I would say most of them are not deemed as sexist by intention, so it depends where and which position a woman is working in this industry. But generally, I would say the biggest challenge for women probably comes from the work-and-life balance. 

24 May 2025

A Success Story: When the FAA shutdown got you down, Aruba was there to pick you back up

Throughout the 26 years that we have been in business, our perseverance and determination have yielded significant successes. With that said, we naturally have faced many challenges along the way as well, and will no doubt continue to do so. Since our formation in 1995, we have taken only one direction: the path of quality. We have tackled every hurdle as such, with unwavering determination that has ultimately resulted in valuable learning experiences.

With this new series, we will discuss challenges that have emerged and the steps we took to overcome them. Considering we could not have overcome said challenges without the hard work and commitment from each member of our team, we will be talking to team members as they share insights from challenges they were presented with and discuss how they ultimately succeeded.

First up- let’s talk about how we managed to register an aircraft within four days for Western Global Airlines. The client came to us for assistance with a hurdle they were facing themselves, they had a paint slot scheduled and needed to transport the aircraft to the paint facility.

The problem: the aircraft’s Certificate of Airworthiness (CoA) from the United States had expired, and the government was experiencing its longest shut down in history- including the FAA. Meaning, they were unable to complete the desired registration in the U.S. Considering they needed an active CoA to transport the aircraft, they proceeded to register it in Aruba with an interim CoA to complete the scheduled flight.

We caught up with Aircraft Registration and Licensing Officer, Justin Berard, who took the lead on this time-sensitive project and helped turn it into a success story. As Aircraft Registration and Licensing Officer, Justin’s role involves the complete registration process of an aircraft, including the issuance of validations to the aircraft’s flight crew and maintenance engineers, helping clients have their aircraft in the sky flying as soon as possible and with the utmost attention to safety. Read our interview with Justin below.

No alt text provided for this image

P4: As Aircraft Registration & Licensing Officer, you play an integral part of our team. How long have you been a part of The Registry of Aruba?

JB: This coming June will be 6 ½ years since I have been a part of The Registry of Aruba Team.

P4: What would you say is the most interesting part of your role?

JB: The most interesting part of my role at The Registry would be how no two registration projects are ever exactly alike.

There is always a different aircraft, location, timeline as well as reason for an aircraft owner/operator to choose to register their aircraft in Aruba and it is exciting to be able to provide the client with a solution tailored to their needs.

P4: When you initially learned that Western Global needed to register their aircraft within such a tight schedule, did you think it would be possible?

JB: I had no doubt in my mind; the team at Western Global was motivated to have the aircraft flying within a couple of days and we were excited to make that happen. The registration process in Aruba is straightforward and we communicate with the client at all times of the registration process, assisting them in making sure the proper documentation is correctly submitted and on time.

P4: At the time (2018-2019), the U.S. was experiencing the longest government shutdown in history. How did this affect us?

JB: The U.S. government shutdown surprisingly positively affected us and was a time of great growth for the The Registry. With the Federal Aviation Administration (FAA) shutdown and unable to assist the needs of the U.S. aviation sector, it left many stranded. It granted us with a great opportunity to showcase to the U.S. market the service and solutions our registry can provide at speeds much faster than they would have anticipated, as was the situation with Western Global.

P4: What is a Ferry Permit/Interim CoA?

JB: When an aircraft that isn’t airworthy needs to be moved for repairs, maintenance, or painting a ferry permit or also known as a Special Flight Permit (SFP) is requested and issued to the aircraft. A SFP is issued to aircraft that can fly safely but do not meet the applicable airworthiness requirements for issuance of a CoA.

P4: What is the validity period a ferry Permit/interim CoA?

JB: The validity period of a ferry permit can range anywhere from 1 week to 1 month, however it is usually issued for a very short period as it is used simply to move the aircraft from one location to the other.

P4: Why did we take on Western Global as a client even though they ultimately were planning to register their aircraft in the U.S?

JB: The challenge and the opportunity to showcase to the U.S. aviation sector the service and solutions The Registry of Aruba could provide. They ultimately were planning on registering their aircraft in the U.S., however, we wanted to leave Western Global with an experience they would be happy to return to should they require our assistance again.

P4: In your opinion, what’s the most challenging part of the aircraft registration process?

JB: I wouldn’t necessarily say any specific part of the registration process is challenging as all parts require equal attention and effort; however, the most important part of the registration process is the client’s desired time of completion and meeting those commitments. With so many variables involved in the registration of an aircraft, it takes preparation and communication from all team members to meet the client’s expectations.

P4: How did you and your team manage to complete the process so quickly?

JB: One word: communication. We were always communicating with the Western Global Team and that constant communication is what saves time. Making sure everyone is on the same page and anything that may be confusing about the registration process is clarified. We make it clear to the client at the beginning of the registration process that we are available for a call at any time, and we encourage it. It is during these phone calls where the most progress is made.

P4: What was your takeaway from this experience?

JB: My takeaway from this experience is that with a motivated team and proper communication, no timeline is impossible. Not everything can be communicated clearly over email. You must be willing to call the aircraft owner/operator, make sure they understand the registration process and make sure we as a registry understand their needs from the beginning of the process. That is where having a focus in customer services is important, as we will go the extra mile to call and walk our client through the entire process.

24 May 2025

Bridging the Gender Gap in Aviation - Q&A with TROA Scholarship Recipient, Masa Alkodsi

While there have been significant changes in governmental and industry policies, women in aviation remain under-represented. The Registry of Aruba wants to help change that. We believe concrete steps are needed to advance gender equality in STEM and aviation, which is why we have established The Registry of Aruba Scholarship. The initiative is open to women who wish to pursue programs in aviation at Embry-Riddle’s Daytona Beach Campus. Under the program, TROA awards $6,000 to an incoming freshman every year throughout her program at The College of Aviation at Embry-Riddle.

The first recipient of The Registry of Aruba Scholarship is Masa Alkodsi. Masa, who recently obtained her private pilot’s license, is majoring in Aeronautical Science. We had the pleasure of speaking with her to discuss the onset of her career in aviation and what it means to her to be a young woman in a male-dominated field. Read our Q&A with Masa below.

No alt text provided for this image

Can you tell us a bit about yourself?

I grew up in the suburbs of Philly (and yes, I do take my cheesesteaks seriously), and have started my undergraduate at Embry Riddle pursuing Aeronautical science with plans to minor in Air Traffic Control and Airline Operations. It’s been challenging with so much changing at once starting education based around aviation with moving and being on my own, but I’ve come to manage it along with a great group of friends where we all push to help support each other from different backgrounds.

What sparked your interest in aviation?

Growing up I was that little girl that sits on the window seat and stare at the clouds as I pondered about how a plane gets up in the sky. From there it always stuck with me that I wanted to pursue something in the aviation industry, but it never struck me that women can be pilots because you don’t see that very often.

What led you to Embry-Riddle Aeronautical university?

All it took was a gut feeling to go for a career in the aviation industry, and Embry Riddle seemed like the perfect fitting school being known as one of the best aviation-based schools in the world.

You recently obtained your private pilot license- congratulations! Can you describe that journey?

It’s one of the best feelings knowing that this is just the first of many licenses. It gives me something to look at and push me to get my next license, which at this current time is my instrument rating.

What did it mean to you to have received The Registry of Aruba scholarship?

I am honored that I stuck out for The Registry of Aruba scholarship. I have a dream bigger than myself, and any financial support helps to keep my dreams alive and take me to the next step of accomplishing my goals.

You graduate in 2027. What is your end goal as a woman in aviation?

My end goal as a woman in aviation is to inspire young girls to think about a career in not just aviation but the STEM fields in general. You don’t often hear that a little girl wants to be a pilot or an engineer, and my goal is to change that.

Is there a future problem that you hope to solve through your education?

Since there is an increase demand for pilots due to COVID and pilots retiring, it’s the perfect time for women to get into the industry and fill those spots. I hope that after that I am finishing my education, not only can I work in this career field but would love to be able to do philanthropic work or volunteer my time if my schedule would allow going to schools and speaking to young women about pursuing any dreams they have and giving advice for those interested in STEM careers, especially in the aviation industry.

What advice would you give other young women interested in pursuing a career in aviation but might be hesitant to do so?

To go for it and understand the misconceptions about the industry don’t exist anymore and that almost everyone in the industry is there to help you along the way.

What’s been the most amazing discovery you’ve made so far as a new college student?

Everyone is going through the same struggles and that you are not alone. I have a long road ahead of me to achieve my dreams as pilot; alongside inspiring young girls to get into the field. We often want to rush into getting things done, but I also want to take a few moments every once in a while, to sit back and enjoy the journey, and continue to grow as a woman in STEM. I was told during my senior year in high school and from those I aspire to be like, that college can be the best 4 years of my life, and while I want to get everything done as quickly as possible, I also want to enjoy the journey for everything that it has to offer.

Statistics show that women are underrepresented in the aviation industry. Our mission with The Registry of Aruba scholarship is to inspire more women to pursue careers in aviation. Why do you think there are more men than women in aviation?

I believe from a young age girl are driven away from STEM through the use of conventionally gendered toys, where boys are generally given trucks and tools, girls are generally given dolls. One of my biggest goals through life, especially having been honored with the Registry of Aruba Scholarship, is to inspire more girls and young women to pursue their dreams in STEM related fields.

24 May 2025

What is Aircraft Registry? A Complete Guide

f you are new to the world of civilian aircraft ownership you can be forgiven for wondering what aircraft registry is! At the Registry of Aruba, we support you every step of the way to get your private aircraft registered.

In this guide we will cover all the basics so you can understand exactly what aircraft registry is, the process involved in getting your aircraft registered and the benefits of registering outside of your home country.

What is Aircraft Registry?

Every civilian aircraft (nonmilitary plane), which includes private, business, and commercial planes, must have an aircraft registration.

An aircraft registration, also referred to as a tail number, is similar in function to a license plate or a ship registration. The same code must appear on the aircraft’s Certificate of Registration as well as the exterior of the aircraft. One registration is allowed per aircraft.
The aircraft registration is a unique identifier so the same code will only be assigned to one aircraft in the world.

Using an Aircraft Registry for Aircraft Registration

An aircraft registry is an aircraft management system that registers and tracks aircrafts. Each country has its own aircraft registry, but the registry is not limited to people with a taxable presence in the country. This means that if an individual owns a business in the United States, they can use The Registry of Aruba for aircraft registration.

Aircraft Registration with The Registry of Aruba

The Registry of Aruba is available for private, corporate, and commercial aircraft owners and operators. The maximum take-off weight for planes is 5,700 kgs and the maximum take-off weight for helicopters is 1,000 kgs.

The first step for registration is a formal email request submitted by the operator. The request should include the following information:

  • Aircraft location,
  • Potential dates for the airworthiness inspection,
  • Aircraft serial number and model,
  • Desired registration marks (if applicable), and
  • Completed 4.014.

Once all of the documentation has been received and the aircraft has passed the airworthiness inspection, the rest of the registration process can be completed in 24-48 hours.

Certificate of Registration

The Certificate of Registration is valid for up to 3 years or until the expiration date in the lease/management agreement.

The Registry of Aruba utilizes an online registration process, which enables a Certified True Copy of the certificate to be emailed directly to the registrant. The copy is valid for 15 days following the date of issue.

The original Certificate of Registration is sent via courier directly to the operator.

The Certificate of Registration must be available on the aircraft at all times.

Aircraft Registration Marks

Each country with an aircraft registry has an assigned unique prefix. For example, the prefix for the United States is N and the prefix for Aruba is P4. A series of 3 numbers or letters will follow the prefix. Aircraft registration marks can be designed by you or randomly selected.

As mentioned above, no aircraft registration is used more than once – it is exclusive to one aircraft only. The Registry of Aruba allows you to quickly search the database to see if a specific mark is available.

Recycling Aircraft Registration Marks

An aircraft registration mark can be recycled. After an aircraft has been decommissioned for at least 30 days, the aircraft registration mark can be reassigned. If the owner and operator remain the same, the mark can be assigned after one week. However, if an aircraft was involved in a fatal accident, the mark will not be reused.

Visual Specifications for Aircraft Registration Marks

The registration mark must be located on the fuselage, or the body, of the aircraft. The mark must be at least 12 inches high and in a sans-serif font.

Using an Aircraft Registration to Find Information

The aircraft registration can be used to search for information about a particular aircraft. According to The Points Guy, through a Google Search, you will be able to find:

  • when the aircraft registration certificate was awarded,
  • details about the engines,
  • where the plane has been, and
  • where the plane will be going

Reasons to Select an Aircraft Registry in a Different Country

While most aircrafts are registered in the jurisdiction where the owner is based, Business Aviation Advisor discusses how these circumstances may make it beneficial to register in a different country:

Privacy

Offshore registrations may be confidential, while other registrations may be a public record.

Tax Advantages

There may be tax advantages depending on the nationality of the owner and where the aircraft will be operated.

Liability

Offshore aircraft registration could reduce liability exposure.

Expedited Processing

Depending on the aircraft registry, there may be less paperwork and it may take less time to receive the Certificate of Registration.

Customer Service

Smaller aircraft registries and government entities may be able to offer better, or more individualized, customer service than larger registries.

Aircraft registry 101

Should you have any additional questions about aircraft registration or The Registry of Aruba, please email hello@p4registry.com

24 May 2025

10 questions with Alexandria Colindres – redefining the rules in business aviation

WOI Founder, Sarah Keates, sat down with Alexandria Colindres, the newly appointed CEO of business aviation registry, The Registry of Aruba (TROA). In this candid interview, Alex discusses imposter syndrome, her vision for success, and how aviation can power through its current crisis.

For those unfamiliar with business aviation, please describe TROA in 3 sentences or less.

The Registry of Aruba brings a bespoke experience to aircraft registration. Since our inception over 25 years ago, we have been developing an aircraft registry that fosters a culture of innovation and provides clients with an unparalleled level of service and support.

You have been at TROA for 8 years, what have been the highs and lows?

My high is getting to work with such a diverse group of people every day. Not one day is the same for me, which is important as I do not thrive around a monotonous routine. My boyfriend loves to say that I like to be the calm within the chaos.
To be completely transparent, my low was coming to terms with my role within the family business. It took time for me to believe that I deserved to be in the position that I was in, not because I was my father’s daughter, but because I had worked hard and strived to gain the necessary skills to be able to prove myself to my colleagues and the industry.

How will your leadership style build on the legacy of your father’s approach?

I have always admired my father’s ability to light up any room that he walks into, along with his humility. He is unpretentious and never believes he is the smartest person in the room. His innate understanding of people’s abilities and how to place them together has served as a very valuable skill that has contributed to our success.
I work hard in understanding each one of my team members’ strengths and weaknesses and place them in roles where they will succeed instead of setting them up for failure. It is never about whether someone has the desire to do something, rather, is that task that they have been assigned suited for their skill set.

What is your 5-year vision for the company?

I do not love limiting myself to one vision, as I tend to adapt and focus on things as they come my way. With that said, I would love to see us expanding our reach further in areas such as South America, Asia, and India.
If one thing is certain, my mission is to grow as a company in which everyone always feels included, appreciated, and able to have opportunities to grow. I do not want to be the only member of my team that shines, I want everyone to be successful in their own right. Together as a team, we can accomplish whatever we set our sights on.

What are the company’s values?
  • Bespoke customer service
  • Operational excellence
  • A great team and winning culture
  • Being present, connecting with transparency, dignity, and respect
  • Delivering our very best in all we do
  • Holding ourselves accountable for results

Despite the challenges of COVID-19, there is significant confidence in business aviation among the business community, what are your thoughts on the opportunities that lie ahead?

I truly believe in finding the positive within the negative. While this certainly has been a rough year for everyone, particularly in the aviation industry, there are always opportunities to grow- even under the most adverse conditions. I find ourselves adapting in positive ways that might have felt impossible before the pandemic.
Our office and the DCA of Aruba is working a lot with video teleconferencing communications (VTC) in various aspects. VTC is being used not just for a meeting but also to facilitate the registration of an aircraft or the certification of a new airline.

Some publications have predicted a “roaring 20s” after the restrictions of lockdown, what could this mean for business aviation?

Fortunately, I believe business aviation was one of the lucky industries that did not get affected greatly by the pandemic. Of course, during the early months of the pandemic everything shutdown. Soon after, however, we noticed a surge of new customers wanting to register their private aircraft with us since larger aviation authorities were still shut down and had not adapted as quickly to working remotely.

While it is true that commercial aviation is at an all-time low, from our viewpoint, business aviation seems to be thriving. Many with the financial means to buy an aircraft that previously had not considered doing so, are taking the leap now.

Additionally, we have seen an exponential increase in the demand for cargo operations, due to the dire need of PPE supplies, which I do not see going away once the pandemic is over. I think this is a result of companies like Amazon facilitating the process for consumers to shop online with ground-breaking delivery times.

How has the company culture evolved over the past 8 years?

When I first started working with the registry it seemed like everyone was working around each other independently instead of with each other. Once I was in a position to be able to change that, I implemented weekly catch-up meetings, cross-training within departments, and with our DCA of Aruba counterparts, as well as periodic bonding trips.

I appreciate the value of team-building exercises. Once, we arranged a trip to Key Largo, where we were divided into teams and had to work together to successfully complete scavenger hunts and kayaked in pairs to get to a certain destination. I noticed that moments like these outsides of the realm of the office leave a significant imprint that allows co-workers to bond.

Some of my best memories with co-workers have been made outside the office and they have shaped the way we work together once in the office.

You prefer to avoid gender politics, but how important is gender parity at TROA?

I wouldn’t say I prefer to avoid gender politics, I just hate when it becomes the only talking point. However, the team at our office happens to be primarily women, our VP of Registration is a woman that has been in the industry for over 20 years and our Head of Finance is also a woman.
The team unintentionally ended up this way. What I love about it is not the fact that we have mainly women at the office, but that they are commanding roles rather than subservient roles. Since I started working at the office I always placed importance on teamwork and ensuring that my staff knew that there would always be room to grow within the organization should they wish to, regardless of their age and/or gender.

Where do you hope to travel when things open up?

Anywhere! I mostly miss going to London, I cannot remember the last time I hadn’t travelled at least once a year to London.

Describe your business style in 3 words
  • Bold
  • Outspoken
  • Creative
24 May 2025

5 ways young CEOs lead differently

The average age of the CEO has reduced by 20 years in the last decade. This new, growing group of young leaders is doing things differently than their predecessors. Disruptors that lead from their values, young CEO’s are breaking and re-making all the “rules”.

The CEO is the visionary of the business, shaping strategy, direction, and expansion while being the “face” of the brand. They have a clear vision and understanding of the ‘long game’, solid problem-solving skills, a strong sense of empathy, effective communication skills, conflict and people management, and the ability to effectively delegate and empower their team(s).

So, how are young CEO’s leading differently?

1.   Less hierarchy and shaped by culture

Young CEOs are designing companies that are flatter and less hierarchical. Instead of glory seeking for the individual, they put people ahead of profits through shared values including authenticity, intrapreneurship, ownership, community, and collaboration.

The concept of ‘servant leadership’, first created by Robert Greenleaf in 1970, is being reimagined over 50 years later. This style of leadership promotes being in service and taking a ‘people-centric’ approach over being led by power and ego. CEOs who are advocates for this approach tend to have organizations with greater employee engagement, enhanced creativity, and increased organizational effectiveness leading to higher returns and performance.

Young CEOs are often keen to create a culture rooted in respect. Placing people first, they strive to coach and develop their employees while leading by example. They are strong advocates for sharing power in a trust-based culture that they build and nurture. Companies like this are inclusive, community focused, and their employees have a strong sense of belonging.

 

2.    Finding that “sweet-spot”

Young CEOs are known to prioritize “strengths-based” practices which include alignment of leadership and operations, transparent communication, coaching, and performance management. It’s less about the individual, more about the group trajectory towards personal and professional growth in line with the company’s vision.

They are often also acutely aware of their ‘leadership sweet spot’. This means embracing an overlap of what people enjoy doing, what they’re good at, and what generates profit. Historically, the first factor was largely ignored by leaders. Now, young leaders want their team to enjoy what they do (and make money doing it).

Young CEO’s make an impact by being intentional and focusing more of their time on branding and public relations activities while nurturing their employees and talent to do the same. They dedicate their efforts to develop their employees and let them grow into roles that are best for the organization as opposed to treating them like projects.

A trusting CEO invests in the company’s people and in turn, they take care of the business. The CEO then has more time to focus on the “big picture”.

 

3.   Smashing the status quo

Younger CEOs are changemakers. They have a clear vision, and they aren’t afraid to question the status quo and rebuild systems and processes. This group can be just as ruthless and their predecessors when challenging business practices that aren’t working. They have more insight and data than ever before and can have clear vision that 20% of the input creates 80% of the result, 20% of the workers produce 80% of outcomes, and 20% of the customers create 80% of the revenue.

Young CEOs often demonstrate the ability to make tough decisions including identifying those 80% of activities that should either be delegated or outsourced so that efforts can be focused on the top 20% that produce revenue.

4.   Cultural inclusivity

Young CEOs tend to be adept at treating their employees like peers while still maintaining holding overall accountability for performance. They’re more “human” and accessible than ever before, open to admitting error, and they encourage learning. They create a culture of openness where employees can “fail” without fear of massive repercussions.

 

5.   Flexibility and CSR

Gen-Z’s impact on the workforce is nuanced. While fair pay is important, Gen-Z often choose jobs that are fulfilling over just well-paid. Many younger leaders know that to attract and retain talent, they will need a strong corporate social responsibility program. Examples of CSR activities include sustainability efforts, ethical sourcing and procurement, diversity, and general philanthropy. In addition, many employees now demand flexibility and a respect for commitments and interests outside the workplace. Young CEOs understand this and are not hesitant to reframe inflexible organizational policies to reflect the changing values of its internal and external stakeholders.

At the soul of every great company, every great team, every great culture, is the heart of a great leader.

This blog was developed for the Registry of Aruba by White Orchid Insights.

24 May 2025

5 reasons why you should consider Aruba as a Christmas holiday destination

For those of us from the northern hemisphere, nothing ushers the onset of the holiday better than the fresh crisp winter air, the smell of fir, the warmth of cozy fireplaces, the aromas from spiced mulled wine or eggnog in hand. For those of us fortunate enough to live far north enough, the white carpets of fresh snow add an all too sentimental touch of a ‘White Christmas’, something that even the least romantic of us has envisioned at some point in our lives. By contrast, those of us from the southern hemisphere, Christmas and the holidays is synonymous with BBQ’s, beers, beach holidays and more. Wonder how you can have the best of both worlds, or in this case, best of both hemispheres? If the sound dreamy white Christmas paired with the warmth of the tropical beaches of the Caribbean has piqued your interest, then read on. Aruba with its white sand beaches and glistening blue waters promises you that ‘White Christmas’ like never before. Holiday celebrations in are a rich blend of Dutch, Venezuelan and Caribbean traditions which provides a canvas for you to add your own personal touch.
 

1.   Aruba offers a diverse, multi-cultural celebration over the holidays:

Aruba has adopted the diverse traditions and celebrations from cultures around the world thus, making the holiday season a rich multi-cultural experience. Many local families attend Church on Christmas Eve. This ritual is followed by cheerful ‘Bon Pasco’ greetings to family and friends and a hearty traditional Christmas dinner. Other families celebrate Christmas day with a traditional Christmas breakfast with family while opening presents at the Christmas tree.

While we know Christmas is not about the presents, families with young children will be pleased to know that in Aruba, drawing upon its Dutch traditions, ‘SinterKlaas’ (Dutch version of Santa Claus) visits children not once, not twice but three times during the holiday period. So, while Santa is making his list and checking it twice, your kids get three good chances to switch from naughty to nice.

Hannukah, the Jewish celebration of lights is celebrated over 8 days in Aruba. The Chabad Jewish Centre of Aruba has teamed up with local establishments to celebrate this joyous, reflective winter festival, with a grand Menorah lighting on the final day of the festival to be held at the Grand Hyatt Regency.

 

2.   Christmas lights in Aruba:

If driving around and visiting magical Christmas lights around the neighborhood is part of your holiday tradition, worry not.  Residents of Aruba have been committed to spreading holiday warmth and cheer by transforming their homes and yards into an enchanting Christmas wonderland. While there, make sure you visit the creative Christmas light display on the hills of Seroe Preto.

 christmas-roundabout-visitaruba

3.  
Culinary delights:

The food at Christmas in Aruba is also influenced by its diverse roots. Be assured, there is something to tantalize everyone’s tastebuds. While traditional western fare such as Turkey and spice-glazed Ham feature on most tables, be sure to try the oliebollen, a deep-fried Dutch donut treat that makes its way onto the holiday table. If the holidays aren’t complete without the traditional eggnog, don’t miss the ponche crema, a Latin American beverage that is sweeter than the standard American eggnog. The grand prize on any holiday table is the ayaca, originating from Venezuela, made only at the end of the year.

 

4.   Music and dancing:

We know that the holidays are not complete without some Christmas caroling and festive dancing. As with most of its other holiday traditions, Aruba draws upon its diverse cultural influences making the music scene eclectic to say the least. No matter what your preference is, you are assured you will be able to ring in the festive cheer with carols, choirs, local Venezuelan folk music, pop renditions from local bands and more.

Grupo di Betico

 

5.   White sand beaches providing that much needed R&R over the holidays

We know that holidays can be draining. The joys of organizing, hosting and curating a perfect holiday season for all the family is only matched with the stress and fatigue the season brings. Given the unprecedented stress that the pandemic has brought, why not indulge in a holiday that is different from the mold. Give everyone but most of all yourself as organizer extraordinaire the gift of a relaxing holiday with a G&T or coconut water in hand as you soak in the breathtaking views of the sparkling Caribbean waters. 

 

 

This blog was developed for the Registry of Aruba by White Orchid Insights. 
  1. 1